Emery Jensen Insider

29 5 ESSENTIALS OF END CAPS INSIDER With shelf space at a premium, it’s crucial to fill your shelves with the correct items and maximize the space in your store. End caps are a great way to utilize space and combined with calculated shopping strategies, help increase sales and drive great margins. Optimal product strategies can result in great numbers that help drive your bottom line. STRIKE ZONE Insights END CAP 56 % of customers that engage with an end cap travel into the aisle to review more products * 2 / 3 of sales occur between waist and eye-level, what we refer to as the Strike Zone TIPS TO REMEMBER: Moving a product from the bottom shelf to eye level increases sales by 87% ! Sales decrease by 15% when a customer needs to move a heavier item from the lower shelf. * Statistics according to leading industry experts.