Emery Jensen Insider

19 BEST PRACTICE SPOTLIGHT INSIDER I was amazed that Emery Jensen and their incredible field support staff simplified my store conversions and exceeded my expectations. I strongly recommend the Emery Jensen team as a primary distribution partner Craig Ackles, General Manager - Forrest Tek Managers know what merchandising trends are going to drive sales in your store and the surrounding region, by looking at sales needs, strategic value, profitability, and complexity of managing that line of merchandise. Pennsville Community Hardware store in New Jersey contacted their Territory Manager for help on becoming more Pro-focused in the area of abrasives. The current assortment was old, missing many SKUs, and the quality of the product was not there for the Professional. The owner of Pennsville Community Hardware wanted more of a Pro focus for their store. With the Territory Manager’s knowledge of East Coast consumers’ needs, they were able to recommend Norton Abrasive as the most sought- after Pro brand for the region. Once that decision was made, the Territory Manager decided to partner with a local vendor for a collaborative effort in doing a reset for the store’s abrasive department. The total cost for the reset was below $5000, with a buyback of $2000 to give the line a Pro focus. Based on the net $3000 reset expense, the store is targeting a positive return in under 6 months. When it comes to merchandising strategies, Emery Jensen knows a “one size fits all” approach won’t suffice. By working with Emery Jensen, Pennsville Hardware knew they were on the right track to move the needle for the Pro customer once the full reset was complete in their abrasives department. They heard the complaints from their customer base and could understand how this one reset was going to develop into driving customer loyalty, increasing sales, drive traffic and raising awareness of their own brand. They continue to partner with their Territory Manager on expanding other areas of the store to bring a more Pro focus offering for other departments within their store. Contact your Territory Manager to discover what Emery Jensen can do for you. The next step is to get the word out to the Professionals that the store does carry the Pro-focused products they need.