Conversion Programs

Two Paths Forward

Choose The Right Program For Your Store

Every store is different. That's why we offer two distinct programs — one for full assortment conversions, one for strategic refreshes. Both are backed by vendor funding and designed to drive results.

TWO WAYS TO UPGRADE

Staying Ahead Starts Here

In a constantly evolving industry, staying competitive takes more than just having the right brands. That’s why we use data-driven analysis to evaluate every product category at least every three years, often sooner, to ensure our assortment stays fresh, relevant, and aligned with customer demand.

DeWalt power tools display in a hardware store.

Conversion Edge

Industry Best Conversion Assistance

Ready to make a major switch? Conversion Edge provides up to 100% vendor funding on qualifying planogram conversions when you replace a competing wholesaler's assortment.

  • Up to 100% funding on qualifying conversions
  • 3-year agreement unlocks full benefits
  • Stores see up to 10× category growth
Store aisle with various light bulbs on shelves.

Evolution

Enrich Your
Assortment

Keep your assortments current without a full overhaul. Evolution provides one-time discounts on carefully curated assortments — so you can update with the best-performing items and brands.

  • Data-driven picks from 5,000+ stores
  • Vendor incentives averaging 25% off
  • Extra 10% bonus for 6+ assortments

WHAT YOU GET

An Assortment That Works as Hard as You Do

Weber grill cleaning supplies on store shelf.

Trusted Brands

Nationally recognized names that drive customer confidence.

Purdy XL paintbrushes on display in store.

Latest Innovations

On-trend products that keep your shelves ahead of the competition.

Red outdoor power tools displayed in store aisle.

Smarter Merchandising

Strategies designed to enhance the shopping experience and boost basket size.

People conversing at a conference or event.

Consumer-Backed Intel

Built on behavior studies that ensure relevance in your market.